Title: Principal Product Marketing Manager
Department: Marketing Reports To: Senior Director, Product Marketing
FLSA Status: Exempt Location: US Remote, East Coast/NYC Preferred
The Role We are seeking a Principal Product Marketing Manager to own product marketing for Prove’s Welcome solutions portfolio, including Prefill for Consumer, Prefill for Business, and Human Assurance.
Reporting to the Senior Director of Product Marketing, this role sits at the intersection of portfolio strategy, competitive differentiation, and go-to-market execution. You will be responsible for shaping how Prove’s Welcome solutions are positioned, enabled, and adopted—while partnering closely with Product, Verticals, Sales, and Marketing to turn market insight into revenue impact.
This is an ideal role for a product marketer who excels at bringing clarity and focus to evolving solutions while scaling proven offerings.
Key Responsibilities 1. ‘Welcome’ Solutions Product Marketing Ownership
Own end-to-end product marketing for Prove’s Welcome solutions portfolio, including Prefill for Consumer, Prefill for Business, Human Assurance and future solutions as they move from early exploration to product/market fit and scale
Define positioning, messaging frameworks, value propositions, and personas for Welcome solutions
Partner closely with Product to translate roadmap, capabilities, and customer value into clear, compelling market narratives
Lead go-to-market planning and execution for Welcome solution launches, pilots, and feature releases
Develop core solution assets including pitch decks, one-pagers, solution briefs, demos, and website messaging
Act as the internal subject matter expert for Welcome solutions across Sales, Marketing, and Revenue teams
2. Cross-Team Collaboration, Launch Excellence & GTM Enablement
Partner closely with Product, Engineering, and Solutions to understand roadmap priorities and build repeatable processes for translating product roadmap updates into clear launch plans with customer facing assets, enablement, and sales-ready deliverables
Create scalable templates and standards for core GTM assets in support of launches to drive consistency and efficiency
Support in establishing best practices, playbooks, and workflows that enable the product marketing team to operate with speed, clarity, and cross-functional alignment
Partner with Sales, Demand Generation, and Brand to deliver cohesive go-to-market execution
Create strategies and plans to incorporate voice-of-customer insights and real-world use cases into the product marketing function and share insights across the marketing org
Prove is hiring for this role on CareerPlace.
Apply on the company website through Prove.
Imported from employer careers page. Source ref: d6e644a3142d.
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