Footwear End-User Specialist

Footwear End-User Specialist

COMPANY OVERVIEW HexArmor® is a leader in developing some of the most advanced PPE solutions for your eyes, hands, arms, body and feet. At HexArmor®, we believe safety is not a luxury – it’s a necessity. Since day one, we have worked hand-in-hand with our customers to design innovative, high performance PPE that helps ensure workers return home in the same condition they arrived.  Our mission is to provide the protection that makes this possible, for every worker, everywhere.

SUMMARY The Footwear End-User Specialist will have an opportunity to drive awareness, trial, and adoption of HexArmor safety footwear by directly engaging with end-users across key industries and markets.

This role serves as the primary connection between the end-user and the sales channel, creating demand at the wearer level and helping convert interest into sales through authorized retailers and distribution partners. The Footwear End-User Specialist works closely with Internal Sales Channels as well as external sales channels, including Independent Sales Agencies, distributors, and retail partners to identify opportunities, influence purchasing decisions, and increase footwear adoption.

The ideal candidate is an energetic relationship builder with excellent presentation and communication skills who is comfortable engaging safety professionals, workers, fleet managers, contractors, purchasing managers, and business leaders in both field and virtual environments. Success in this role is measured by end-user engagement, lead generation, product trial, and conversion into retail and distributor sales.

LOCATION Fully onsite at our global headquarters in Grand Rapids, MI. 

JOB RESPONSIBILITIES End-User Engagement & Demand Generation Develop relationships with end-users across construction, industrial, manufacturing, utility, transportation, infrastructure, asphalt markets, and more.

Promote awareness of HexArmor footwear solutions and key product technologies.

Conduct product demonstrations, measured wear trials, and educational presentations.

Identify opportunities to increase footwear adoption within targeted industries and accounts.

Influence purchasing decisions by communicating product performance, comfort, safety, durability, and productivity benefits.

Build awareness and engagement with safety professionals, business owners, fleet managers, supervisors, and purchasing influencers.

Asphalt Market Development Serve as a key footwear resource for asphalt and paving contractors.

Promote HexArmor asphalt footwear solutions through direct engagement with contractors, operators, supervisors, and safety professionals.

Promote HexArmor asphalt footwear solutions through social and digital channels.

Coordinate field demonstrations, wear trials, trade show attendance, and jobsite visits within asphalt operations.

Gather customer feedback and market insights to support product development and commercialization efforts.

Develop relationships with asphalt contractors, industry associations, and key influencers within the paving market.

Lead Management & Opportunity Development

HexArmor is hiring for this role on CareerPlace.

Apply on the company website through HexArmor.

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