Job details
Job description, work day and responsibilities
Sales & Marketing
By utilizing Turnaround Solutions’ The 5 Ws Method™, the sales process slows down to focus on a series of small and manageable steps, allowing the team the opportunity to make personalized and meaningful follow-ups while continually moving things forward. Our unique sales approach puts seniors in the driver’s seat to ensure they are truly empowered in their decision-making. We’re there every step of the way, lending support and providing resources but never shying away from discussing the tough topics that are often necessary in finding the best solution available. This strategy leads to greater success because the most important person is always involved in the conversation. The Result: Together, we are able to create vibrant and high-occupancy senior living communities where residents live happy, healthy, purposeful, and fulfilled lives. The average senior living salesperson typically views the sales process as a series of rigid steps – inquiry, tour, deposit, and move-in. Unfortunately, this process only addresses the needs of the 10% of seniors looking to make a quick move. But what about anyone needing just a bit more time to work things out? At Arrow, we view the sales process as an opportunity to help seniors and their families understand the many options available today. Through a discovery of the reasons necessitating a move, we follow a genuine and empathetic approach, one guided by understanding the emotions surrounding such a major life decision. By problem solving with the senior and addressing individualized needs and emotions, we take the time necessary to help the 90% of inquiries most communities often reject or simply dismiss. We ask the right questions to get to the root cause of any concerns and solve for the true need at hand. MARKETING: AN APPROACH AS VARIED AS SENIORS THEMSELVES At Arrow, we realize that no two people search for senior living in the same way. That’s why we leverage creative opportunities to spread the word about the benefits of senior living. Our strategies range from tried-and-true methods, such as print advertising, direct mail campaigns, and radio to more modern tactics, like digital advertising, social media campaigns, and email nurture. Additionally, we offer many ways to engage through our Google profiles and community websites. Talk by phone or by live chat, take a lifestyle quiz, find a community, or schedule a tour. The possibilities are truly endless. Learn more about what senior living can be at your own pace and on your terms. Our ultimate goal is to encourage and support an early, proactive, and knowledge-based approach to finding the right fit. Senior living is about more than beautiful real estate and spacious apartments. It begins with awareness and continues through engaging content and valuable resources for every senior, friend, and family member. Arrow Nicely News brings you the happiest, sweetest, kindest, and most-uplifting stories from around Arrow Senior Living communities! We sift through the dozens of great stories we get every week from our communities to bring you the cream of the crop!
Arrow Senior Living Management is hiring for this role on CareerPlace.
Apply on the company website through Arrow Senior Living Management.
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