Associate Director, Oncology Digital and Omnichannel Marketing

Associate Director, Oncology Digital and Omnichannel Marketing

Associate Director, Oncology Digital and Omnichannel Marketing

The Associate Director, Oncology Digital and Omnichannel Marketing will play a critical leadership role in shaping and executing the digital and omnichannel marketing plan for Corcept’s first oncology product, Lifyorli, in platinum-resistant ovarian cancer. Reporting to the Senior Director of Oncology Marketing, this individual will be responsible for operationalizing  Corcept’s omnichannel engagement model, driving seamless, data-driven customer engagement across HCP and Patient audiences.  This role will drive successful execution of digital and media plans for Lifyorli, collaborating closely with Marketing, Market Access, Insights & Analytics, and IT, ensuring campaigns are measurable and continuously optimized to deliver against brand objectives.

This role requires a self-starter who can effectively navigate ambiguity, brings structure to complex initiatives and proactively partners cross-functionally to translate strategy into disciplined execution.

Responsibilities: Omnichannel Planning & Implementation Collaborate on the development and execution of the operational omnichannel plan, ensuring alignment with overall brand strategy and customer engagement goals

Drive end-to-end orchestration of   all marketing components of the full plan to enable personalized, seamless customer experiences

Serve as the marketing lead for omnichannel governance, ensuring coordination across Marketing, Insights and Analytics, and Sales as well as cross-organizational coordination

Campaign Execution & Media Management Proactively manage digital and media plans, including channel mix, budget management, and tactical deployment.  Manage agency partners in developing and executing media and digital tactics.   Drive on-time launch of tactics, coordinate asset delivery between agency partners, and ensure timely delivery of data and analytics. Continuously assess channel performance and recommend strategically aligned, data-driven optimizations to the Marketing team

Performance Analytics & Optimization Define and track key performance indicators across all digital, media, and omnichannel initiatives

Monitor performance against plan and budget, delivering actionable insights and strategic recommendations

Partner across Marketing, Insights and Analytics, and vendors to deliver monthly and quarterly performance reports for media, digital, and website performance to guide decision making

Website Management Oversee performance of branded and unbranded websites, including user experience, traffic, engagement, and conversion metrics

Partner with agencies and internal partners to ensure compliant and accurate data capture and analytics for oncology websites

Provide actionable, data-driven insights and key takeaways to HCP and Patient marketing leads to support optimizations and enhancements

Customer Journeys & Customization Partner across Marketing and Insights and Analytics teams to implement customer journey strategies across HCP and Patient audiences leveraging the technology stack

 Provide input into the development of the customer journey maps (HCP, Patient) aligned with brand objectives and audience insights (key touchpoints, pain points, personalization opportunities)

Lead the process of audience targeting, activation, and optimization of automated and triggered campaigns, ensuring timely and compliant campaign execution

Drive ongoing optimization of journeys based on performance insights and testing

Marketing Technology Enablement Lead the process for defining user and business requirements for the marketing technology stack

Corcept Therapeutics is hiring for this role on CareerPlace.

Apply on the company website through Corcept Therapeutics.

Imported from employer careers page. Source ref: 3c6f36a03c45.

Corcept Therapeutics is hiring for this role on CareerPlace.

Apply on the company website through Corcept Therapeutics.

Imported from employer careers page. Source ref: 3c6f36a03c45.