Acquisition Engineering Team Lead

Acquisition Engineering Team Lead

Your Role: This is a Team Lead role for a technically strong engineer who balances hands-on engineering with team management responsibilities. This person will lead the systems, tooling, and frontend architecture that power marketing funnels, landing pages, and regional web experiences. You will own the engineering side of acquisition, manage and grow the engineers on the team, while driving the architecture and the team’s technical execution across Alpaca’s global web platform. 

We are looking for someone who can improve how content gets designed, produced, reviewed, localized, and shipped across regions. You’ll work across Engineering, Design, Marketing, Compliance, and Legal to make the web platform faster to operate, easier to scale, and better at converting users.

You will lead the acquisition engineering function, support and mentor engineers in the area, and drive improvements in conversion, content operations, and regional delivery as Alpaca expands globally.

Things you’ll do Directly manage and support engineers working in the acquisition area, including performance, coaching, and prioritization

Act as the technical lead for acquisition engineering and help grow the team over time

Own the engineering side of acquisition, website experience and our customer funnels with a strong focus on reducing friction and improving conversion

Build and improve the analytics, instrumentation, and observability needed to understand funnel performance and conversion behavior

Collaborate closely with Marketing, Compliance, Legal, Product, and Branding to deliver compliant and effective regional experiences

Design and maintain a headless CMS architecture that supports both global and region-specific content

Build CMS-driven frontend applications using React and TypeScript

Define and evolve content models that account for region-specific product offerings and regulatory requirements

Implement publishing workflows that support review and approval by regional compliance teams

Improve the tooling and workflows that connect Design, content creation, and implementation

Partner closely with Design to implement and scale a shared design system across web surfaces

Help shape how content is generated, managed, and reused across languages, regions, and compliance contexts

Maintain high standards for performance, accessibility, SEO, and visual quality across all regions

Use data to evaluate funnel performance and guide product and UX improvements

Collaborate with backend engineers on API design when custom endpoints are required for web or CMS use cases

Mentor other engineers and influence frontend and web platform best practices across the company

What we’re looking for Must haves 5+ years of experience building frontend applications with TypeScript and React

Alpaca is hiring for this role on CareerPlace.

Apply on the company website through Alpaca.

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